OLED display : unveiled to show the ubiquitous DoT era
Once, we were all impressed by the magical future scenes in science fiction or movies: in the "three-body" world, the ubiquitous display pop-up window can easily retrieve and display the information of each passing person, more according to this People's preferences pop up the corresponding advertising content; "Blade Runner 2049", the heroine's girlfriend - Joey, a virtual person who can only project from the projection device, but deducted a more flesh-and-blood life legend than humans. We can't help but wonder when the way humans talk to machines can change like this?
This scene seems to be far away, but if you look back, this change has already happened, and these scenes will gradually approach us as technology develops. Just 20 years ago, mobile phones only had the ability to make calls. Laptops were only patents of a few rich people, and huge CRT TVs still occupy most of the living room. Today, twenty years later, we are already on the eve of a new era, which is to show the era of DoT (Display of Things) everywhere.
Display - booster for human development
Image information has been an indispensable part of human development since ancient times. 40,000 years ago, the Khomeen people began to record the success of hunting with rock paintings; during the Renaissance, the story of Leonardo da Vinci painting eggs was remembered, and his painting "Mona Lisa" left him a permanent mark. Two hundred years ago, photography technology appeared, people can finally record the real world in their eyes; in the early 20th century, animation and film rise, Hollywood, Disney became the legend of people's spiritual world.
The change of display technology has been pushing the progress of human society. For today's Internet world, 50 years ago, the invention of LCD is undoubtedly worth remembering forever. The thin LCD screen replaces the bulky CRT screen, which makes the invention of laptops and smartphones possible. Thanks to the advantages of liquid crystal technology in terms of image quality, size and design, 20 years ago, liquid crystal displays began to replace CRT displays on a large scale, paving the way for mobile computing. Today, laptops, tablets and smartphones make computing ubiquitous. In the past 15 years, the popularity of liquid crystal display technology has increased the market size of the display industry from 200 million units in 2004 to 3 billion units in 2018, an increase of 15 times.
However, the growth of the display market led by mobile devices has encountered bottlenecks. According to the IHS report, the growth rate of mobile devices has been almost stagnant since 2016; in 2018, the overall market growth rate is only 0.7%. This means that people need a new round of technological innovation to bring new application possibilities.
As a result, OLED technology has stood out in the last two years, and its flourishing development has opened the door to a new world.
OLED display - bringing unlimited possibilities
People are about to usher in the fourth industrial revolution, and social production is becoming highly digital, networked, and intelligent, and people's lives are more personalized and intelligent. New applications brought by OLEDs have matured, providing ammunition for the fourth industrial revolution.
"In the future, people will usher in the ubiquitous DoT era. OLED is the best carrier in the DoT era." As the leader of the flat panel display industry, LG Display believes that OLED will become the core driving force for the further development of the information industry in the future. one.
The biggest difference between an OLED display and a liquid crystal is that the liquid crystal display is a "filtering" technology. The liquid crystal panel filters out unwanted colors in the backlight to realize the screen display, so the liquid crystal panel must be loaded with an independent backlight; The "lighting" technology, the OLED panel emits light directly and does not require a separate backlight.
Folding screen is not the OLED is still the key to the iPhone in 2019
Softwoo Technology released a folding screen mobile phone, but consumers have never bought a product; recently there is news that Huawei will release a folding screen mobile phone in 2019. The author believes that although Huawei is stronger than Joo, but after all, the folding screen technology itself Still not mature. In 2019, the folding screen still cannot become the mainstream of the mobile phone industry. For example, Apple and the folding screen did not have any "gossip".
Folding screen is still immature
Apple's application of the screen has always been conservative, or more practical. In addition to the earliest launch of the iPhone, the size of the iPhone screen is larger than that of the current contemporary mobile phone. The iPhone has always disliked the adventure on the screen. Until the iPhone 4s, the Android camp has already entered the 5.0-inch era, but the iPhone has been holding a small size.
iPhone's upgrade to the screen is actually more conservative
Since the iPhone is a key product, unlike other brands that have released many series, Apple has released a limited number of new machines each year, and will not try immature screen technology. Once there is a problem with the screen, it will have a huge impact on iPhone sales. So the concept of folding screens will not appear on the iPhone.